Tane
Honey label concept design
Concept project introduction
Tane Honey is a brand concept I developed, including both the logo and label design. The visual identity is inspired by the rich culture and artistry of the Maori, the indigenous people of New Zealand.
The name Tane comes from Tane Mahuta, the Māori god of forests and birds, symbolizing life, growth, and the natural world.
The design draws on traditional Maori patterns and symbolism to reflect a sense of authenticity, nature, and craftsmanship — qualities that align with the brand’s values and the purity of its honey products.
